Internet marketing has a pretty steep learning curve. There is so much to learn… how to create a website, how to FTP, how to write articles, how to do PPC, how to add pictures and graphics, and on and on. You can and will learn all these things, but there are three components you really need to learn about for your internet marketing business to succeed. Without all three of these, you won’t be as successful as you could be. You might make sales, but not near the number you could be making.
1. You have to be trustworthy.
If your website screams “Buy, buy, buy!” and you don’t give them good content and show that you know what you’re talking about, they probably won’t trust you or buy from you. If your site is one big walking, talking ad with the maximum number of AdSense ads, promotion pitch after promotion pitch, and banners stuck all over the place, potential customers are going to run the other way. They need to trust you before they offer you their credit card info. Take a look at your site through the customer’s eyes and see what they see. Pull back on the AdSense, banner ads, etc. and make it a classy website.
2. You have to offer value.
Start with giving away something free, like a report, in exchange for their opting in to your list. That’s your first chance to show off what you know and offer incredible value. You might argue that “free” doesn’t mean you have to give something valuable, but I disagree. How would it make you feel if a carpet cleaning company who wants your business came out and cleaned one of your rooms for free, and did a lousy job? Do you want to purchase from them? After they’re on your list, continue to send them free valuable info. Perhaps a well-researched article or short PDF will make them open their eyes to just how much information you know. The next product you produce and promote and over-deliver on will entice your “free” customers to become paying customers again and again.
3. You need traffic.
This can be tough obstacle for any new marketer to overcome. You can put together the most valuable, crazy, insane offer ever, but if no one knows about it, you won’t make those sales you’re dreaming of. Make a point of studying how to get traffic a priority. Research all the avenues of increasing your traffic and take action. Invest in a course if need be – it’s that important to get traffic. Of course it should be targeted traffic, not just any old traffic. You want people who are looking for what you’ve got; they’re more likely to turn into buyers. There are no guarantees that you will be wildly successful with internet marketing, but if you spending time on these three components, you stand a good chance of getting results you can be happy with.
{ 8 comments… read them below or add one }
David,
You pretty much said it. The trustworthy one and especially giving
items away for free that are really valuable I like best.
Keep up the great blogging.
Be back soon,
Rob
Rob Canyon´s last blog ..How I Made it To The Top of Google With My YouTube Video… in Only 4 Days.
Hi David,
I\’ve got to agree with you on these three very important steps.
Seems so simple doesn\’t it – when you list it like this?
But as we know, it still requires hard work and dedication, doing something each day to make sure you\’re adding something into each of these three areas.
Keep in touch and speak soon,
Andrew.
Andrew Vaughan´s last blog ..Social Marketing for Traffic – Update!
Hi David your bang on with all three they are vital
Trust on the internet “well you only get on chance and if you blow it “well”
Value yep very important not so send trash out to your customers they will never forgive you.
traffic , most Important in my book without traffic your dead in the water.
good post David
blogs come on great .
your on a winner
take care mick.
mick fallon´s last blog ..Adding humour to your posts!!
Hi David,
Well you hit the nail fair and square that time, I have to agree with all you said. I have to admit I try to do as much as I can most days but some days I fail miserably. I think more on the planning is required.
All the Best.
Pop over and leave a comment if you can.
http://stevebaileys.com
Thanks Regards Steve.
Steve Bailey´s last blog ..Coaching Newbies News Letter.
Hi David,
You sure got it right, you could n’t have said it any better, be trust worthy, give good value – over deliver and targeted traffic. Without that you have no chance to succeed on the internet. I like the way you write it in your post, you make it sound so easy.
Regards
Michael
Michael Caporalini´s last blog ..Internet Marketing with Alex Jeffrey’s, my mentor
Keep up the good work david!
I couldn’t have said it any better than you have here… if there was a nail then you would be the hammer.
Tom Brite
Tom Brite´s last blog ..Associating With Success
There is nothing more important that offering quality information on your site for free. Without this, people have no reason whatsoever to visit, let alone click on your affiliate links.
Well said! Trust, value and traffic… easier said than done but definitely the strongest strategy for web success!
Great post,
Bradley
Bradley Gauthier´s last blog ..Optimism: The Single Most Important Factor To An Entrepreneur’s Success